Strategic Priorities in a Digital Economy
- Digital engagement - Customers want to engage with insurers through seamless, interactive experiences across all channels, including self-service portals. Insurers must communicate with people and devices and connect to external data sources to build an engagement model with the real world. The creation of consistent, loyalty-building experiences is essential to meet the expectations of customers in today’s digital world.
- Protection service - Customer expectations are moving in the direction that a potential loss should be prevented before it occurs by means of a protection service. Insurers should deploy hybrid products by bundling insurance coverage across lines of business with non-insurance products and services to offer requested protection services.
- Data-driven influence - Customer data about behavior and points of view needs to be analyzed to enable insurers to deliver innovative products to market quickly while maintaining existing products more efficiently. Insurers need to use the key insights provided by IoT applications and related insurance services to drive not only what products are created and what services are offered but also when and where.
The Need for an Intelligent ERP System
Responding to rapid changes
A digital core is an IT architecture that offers stability and long-term reliability for core enterprise processes yet also provides the flexibility to adapt quickly to new opportunities, challenges, and regulations. This solid foundation gives you a single source of truth, which, in turn, enables flexibility for innovation to accommodate new business models, new regulations, and new business events, such as mergers or acquisitions.
Simulation and analytics
The ability to respond quickly is an essential part of managing an insurance company. To do this, simulation, prediction, and analytical capabilities are important. Data is critical for gaining insight to make decisions. This insight must be at a granular level so decision-makers have the detail they need to understand trends, opportunities, and risks and quickly carry out what-if analysis using predictive algorithms.
Keeping data under control
Every insurance company needs the computing capability for carrying out complex risk assessments with large data sets to support timely, real-time analysis. Everyone in the company must have access to data they need, whenever and wherever they need it. They must also manage the enormous amount of data generated by connected networks to develop and deliver leading-edge products and services.
Addressing innovative opportunities
Customers in every industry are demanding innovation. Companies are responding with new products and services that better meet individual needs. These new offerings impact every facet of business, not just the front office. Companies must address end-to-end (E2E) processes across departments and lines of business to deliver on new customer experiences, products, and services
The Intelligent ERP powered by Approyo
Bringing SAP S/4HANA and SAP Leonardo technologies together as a digital core will result in a more flexible and intelligent enterprise. To achieve next-generation business processes, companies need an intelligent ERP solution that can be continuously enhanced and extended with innovative business services and applications built on emerging technologies, including machine learning, blockchain, and the Internet of Things (IoT). Insurance companies that have big innovation appetites or prefer to be early adopters have already begun this journey.
