The SAP Intelligent Enterprise and the Experience Economy

Last year, SAP unveiled its strategy to deliver the Intelligent Enterprise. At the core of our strategy was SAP’s strong belief that every company needs to address three key challenge in today’s economy:

1. Intelligent Suite
An integrated, yet modular suite of line-of-business (LoB) applications that enables SAP customers to share insights across functions to better manage stakeholders and their day-to-day operations.

2. Digital Platforms
Data management and cloud platform technologies to dynamically orchestrate the growing volume of data and business processes across an intelligent enterprise, so that customers can make sense of their data in real-time. The digital platform forms the foundation of all intelligent activities.

3. Intelligent Technology
Tools and technologies that turn intelligence into business outcome such as analytics, machine learning (ML), artificial intelligence (AI), the Internet of Things (IoT), and blockchain. They are delivered through the digital platform, embedded within intelligent suite applications, and applied to processes that integrate both SAP and third-party data and applications.

Enter 2019 - The Experience Company powered by the Intelligent Enterprise
In an era in which data plays a vital role in all decision-making and in every business process, having the ability to manage big X-data and O-data, gaining new levels of business insights, and turning them into impactful actions is an absolute key to customer success. As business data volume grows exponentially, and as enterprises have access to an abundance of new intelligent technologies, customers have countless opportunities to influence experiences and reimagine their business processes through data-driven innovation.

The following outlines two examples for the opportunities in reimagining business processes:

1. Drive a step-change in productivity: a global clothes retailer collects big and diverse data from SAP C/4HANA including X-data from Qualtrics software and from third-party sources such as comments on social media.

This data is streamed into a data lake integrated with SAP HANA and dedicated to a customer behavior analysis project where intelligence is applied by building ML models to predict changes in customers’ buying preferences. The results are streamed in real-time to SAP C/4HANA marketing campaigns, where a new campaign is automatically triggered via SAP Intelligent Robotic Process Automation whenever a change in customer preference is identified, significantly increasing marketing productivity leading to additional revenue.

2. Build new business models: a lighting hardware company uses SAP Leonardo IoT, SAP Analytics and SAP Cloud Platform Integration to deliver a light-as-a-service business model. By connecting the lighting hardware to sensors, and orchestrating and analyzing its data streams, customers can receive a variable bill based on usage instead of paying for lighting upfront. In addition, customers can gain insight into costs and usage with an intelligent solution that is able to predict future costs. This solution helps users to make better informed and confident decisions drives operational efficiency and saves energy.

Technology & Innovation Overview and Outlook
The role of technology and innovation in the evolving Experience Economy has never been more important for the success of our customers. As customers’ and employees’ demand for better experiences increases, enterprises must focus on their businesses and adapt to change, rather than concentrating on technical building blocks. SAP believes that these needs can be addressed with a “business technology platform that provides the required platform services combined with the business semantics, content and context which are key to turn data into meaningful business outcomes. The winners will be intelligent enterprises that utilize this platform to get the most out of their experience and operational data and processes. This is the goal of SAP’s digital platform where the business-centric technologies of SAP HANA, SAP Analytics, and SAP Leonardo power the intelligent suite, enable new data-driven innovation scenarios and together with Qualtrics help SAP customers to turn into Experience Companies.

Therefore, SAP’s vision for the digital platform is to be the business technology platform that provides the required technologies for intelligent enterprises to power the intelligent suite, deliver the next-generation experience management, and offer the necessary technologies standalone to our customers and partners for unlocking new types data-driven innovation.

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